Pepe, pisopro's AI assistant: what it does and how it works for your agency

If you're searching "Pepe pisopro" you probably already know it exists and you're trying to understand exactly what it does. That question has a catch: Pepe isn't just another feature inside the software. It's an AI assistant that works autonomously for the agency, in the channels the agency already uses, handling the tasks that currently eat the most time.

Pepe is pisopro's artificial intelligence assistant that simultaneously handles incoming leads via WhatsApp, Idealista, Fotocasa, email and Instagram, qualifies prospects, manages tenant incidents, and keeps all of the agency's communication centralised in a single inbox. It works 24 hours a day, responds in under 60 seconds, and doesn't sound like a bot — because it doesn't use scripted responses. It generates natural conversations adapted to the context of each message.

What Pepe actually does, task by task

The most honest way to explain Pepe is with concrete examples, not feature lists.

When a lead arrives from Idealista at 11pm: Pepe detects it, responds in under a minute with information about the property of interest, asks two or three questions to understand the lead's situation (urgency, budget, number of people), and logs everything in pisopro with qualification tags. The assistant finds it ready on Monday morning.

When a tenant reports a leak via WhatsApp: Pepe receives the message, confirms the incident has been logged, categorises the type of problem and its urgency, and decides whether it can be managed with the relevant supplier or whether it needs escalating to the assistant. The tenant gets a response in seconds, not the next day.

When messages arrive across five different channels at once: Pepe receives them all in pisopro's unified inbox, responds in each channel, and the assistant sees a single thread ordered by person — not five open conversations in five different apps.

Which channels Pepe covers

Pepe is connected to the channels where agencies already receive contacts:

• WhatsApp Business: the main communication channel with leads and tenants in Spain.

• Idealista and Fotocasa: responds directly to messages coming in from listings.

• Email: manages the agency's inbox and handles routine enquiries.

• Instagram: detects direct messages related to properties and attends to them.

Everything that comes in through these channels arrives in a single inbox in pisopro, ordered and with each person's history. Assistants don't switch between apps to check each channel — they see everything in one place.

Does it sound like a bot? The question everyone asks

It's the most frequent question and the most legitimate one. The answer is: it depends on how you configure it, but it's designed not to.

Pepe doesn't work with pre-set responses of the "if the user writes X, reply Y" variety. It generates natural language responses based on the context of the message, the conversation history, and the information it holds about the property or contract in question. That means responses vary, adapt to the tone of the person, and don't repeat the same text for different situations.

That said, there are situations where the AI has clear limits. When a conversation requires negotiation, judgement on an ambiguous situation, or a decision outside the configured parameters, Pepe escalates to the assistant. It doesn't try to resolve what it can't resolve well.

What Pepe doesn't do

Knowing what it doesn't do is just as important as knowing what it does.

It doesn't sign contracts or make financial decisions. Any action involving a formal commitment stays in the hands of the human assistant.

It doesn't replace the relationship with the property owner. Profitability reports, decisions about renewals, or complex disputes with tenants require human conversation.

It doesn't handle very open-ended conversations well. If a lead arrives with a highly specific situation that has no parallel in the agency's data, Pepe escalates rather than improvising.

The difference between Pepe and a basic chatbot is that Pepe knows when it can't help well and says so, rather than giving a generic response that makes things worse.

How it's configured and how long it takes

Pepe doesn't require weeks of setup. The typical process is:

1. Connect the channels the agency already uses (WhatsApp, email, portals).

2. Define qualification parameters: what questions it asks, what criteria it uses to classify a lead as priority, when it escalates to the assistant.

3. Adjust the tone: how Pepe speaks on behalf of the agency, what information it can share about the properties in the portfolio.

4. Fine-tuning period: the first two weeks allow responses to be refined based on how the agency's real audience reacts.

Pricing starts from €109 per assistant per month, with no lock-in. That means an agency with three assistants has three coordinated Pepe instances, each with visibility over their assigned leads and conversations.

To see Pepe working with your agency's actual channels, request a 15-minute demo at pisopro.com. It's configured with real data from your portfolio so the demo makes sense from the first moment.